Brand Communications and Standards
Information, Guidance, And Resources On Our New Brand
Our refreshed brand is a strategic foundation for the Chamber’s next chapter—built to reinforce our role as a regional economic leader and eliminate visual and messaging fragmentation across programs, platforms, and touchpoints.
Why a Brand Refresh, Why Now
The Chamber has evolved, and our brand needed to evolve with it. Today’s businesses evaluate membership through relevance, ROI, and regional impact—and inconsistent application of our identity has diluted recognition and perceived value. This refresh is designed to reinforce our leadership, unify our presence, and better reflect our expanded scope and influence.
Brand Foundation
Tagline: Connecting Business. Driving Growth.
Mission: To advocate for, connect, and empower Rancho Cordova Area businesses by providing resources, partnerships, and opportunities that drive growth and help our community thrive.
Vision: The Rancho Cordova Area is recognized as a vibrant hub of innovation and opportunity where every business has the resources and partnerships needed to succeed.
What This Brand Represents
At our core, we exist to advocate for businesses, provide essential resources, and create meaningful connections that drive growth. These three pillars—Advocacy, Resources, Connection—are the foundation of our work and our story.
-
Advocacy — Championing the interests and voice of businesses locally and regionally
-
Resources — Equipping businesses with education, tools, and support to adapt and succeed
-
Connection — Building relationships that unlock opportunity and shared success
Our Logo, Explained
The mark is built around three interlocking links, representing Advocacy, Resources, and Connection. The interlocking structure reinforces that these pillars are interdependent—together forming a strong, resilient system that supports business success.
Linked forms convey strength through partnership; rounded geometry reflects approachability and trust; balanced proportions communicate stability and professionalism; the forward-leaning composition suggests progress and momentum.
Voice & Tone
The Chamber’s voice is as important as its visual identity—our refreshed brand establishes a consistent voice that reflects leadership and approachability.
-
Professional — Clear, credible, business-focused; competent and trustworthy without unnecessary formality
-
Catalyst-oriented — Forward-looking and action-driven; emphasizes progress, opportunity, and results
-
Welcoming — Inclusive, supportive, accessible; we speak with businesses, not at businesses
Quick Visual Standards
Colors (chips + hex):
-
Navy #1C3B5E (anchor; stability, credibility, leadership, trust)
-
Teal #44B7CD (connection; collaboration, communication)
-
Orange #FB8500 (accent; momentum, opportunity, growth—use intentionally)
-
Plus neutrals like Cloud White #F8FAFC and Charcoal Blue-Gray #2A3440 for readability/contrast.
Typography (simple table):
-
Headings: Barlow Semi Condensed — Bold, ALL CAPS
-
Titles/Subheads: Barlow Semi Condensed — Bold, Title Case
-
Body: Open Sans — Regular
-
Quotes/Callouts: Open Sans — Italic (sparingly)
Brand Usage & Asset Requests
All Chamber brand assets—including logos, graphics, templates, and collateral—are the property of the Rancho Cordova Area Chamber and may not be used, modified, or distributed without prior authorization.
To request official brand materials, please email csurridge@ranchocordova.org and include:
-
The specific files you are requesting
-
The intended use and purpose
-
Your organization’s name
-
The name, email, and phone number of the primary point of contact responsible for the materials
Requests are reviewed to ensure alignment with Chamber brand standards and proper usage.